Instrument Digital Craft Made in Portland, Oregon

I/O Coming Soon

We are thrilled to be a part of the Google I/O conference for the third year in a row. In past years, we have helped drum up anticipation, get people digging into code, keep attendees informed and decked-out, and to celebrate great development. 

This year, our involvement starts at a high level with a brand new logo for I/O 2013, unveiled Friday to announce this year’s registration date. (Mark your calendars for Wednesday, March 13, 2013 at 7:00 AM PDT.) This logo marks an evolution for the I/O conference, a new identity directly related to the essence of technology and the audience, the developers.

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See it in action also on the Coming Soon page at: google.com/io

NEW WORK: Google Oscars 2013
Over the past year, Instrument has worked with Google to show users different ways of using their products through the lens of various sporting events, including the Olympics, March Madness, and the Super Bowl. When the Google Search team approached us about doing a site for the Academy Awards, we were excited about deviating from sports and diving into the world of movies and celebrities. 
In just 6 weeks, we worked with Google to design and develop a one-stop shop for all things Oscars & Google. A user can learn more about all the nominees via celebrity knowledge cards on Search, see who would win if Search determined the winners, and explore a custom-skinned Google Map that shows where movies were filmed and the nominees were born. Watch carefully as you scroll along; there are some fun surprises along the red carpet.

NEW WORK: Google Oscars 2013

Over the past year, Instrument has worked with Google to show users different ways of using their products through the lens of various sporting events, including the Olympics, March Madness, and the Super Bowl. When the Google Search team approached us about doing a site for the Academy Awards, we were excited about deviating from sports and diving into the world of movies and celebrities. 

In just 6 weeks, we worked with Google to design and develop a one-stop shop for all things Oscars & Google. A user can learn more about all the nominees via celebrity knowledge cards on Search, see who would win if Search determined the winners, and explore a custom-skinned Google Map that shows where movies were filmed and the nominees were born. Watch carefully as you scroll along; there are some fun surprises along the red carpet.

Students from Allen Hall Advertising at the University of Oregon took a tour of Instrument and other Portland agencies last week. This is a video of their experience.

Their journey through tweets here.

Nice work guys!

NEW WORK: NIKEFUEL MISSIONS
The winter makes it hard for us to get out there and stay active. So we got together with Nike to come up with a game that will help do just that: NikeFuel Missions. These Missions are linked to extreme weather elements that you have to beat in order to get to the safe haven, The ARC. It might come off as a breeze at first, but get deeper in and see if you are able to fight off the elements as they get tougher. 
NikeFuel Missions has been launched in the United States, Canada, Japan, China and Taiwan. Check it out on your computer, phone or tablet (phablet too). Now go grab your Nike+ device, visit nike.com/missions, and make it to The ARC. Don’t forget to check the leaderboard to see how you measure up against friends and family. 

NEW WORK: NIKEFUEL MISSIONS

The winter makes it hard for us to get out there and stay active. So we got together with Nike to come up with a game that will help do just that: NikeFuel Missions. These Missions are linked to extreme weather elements that you have to beat in order to get to the safe haven, The ARC. It might come off as a breeze at first, but get deeper in and see if you are able to fight off the elements as they get tougher. 

NikeFuel Missions has been launched in the United States, Canada, Japan, China and Taiwan. Check it out on your computer, phone or tablet (phablet too). Now go grab your Nike+ device, visit nike.com/missions, and make it to The ARC. Don’t forget to check the leaderboard to see how you measure up against friends and family. 

We’re coming back from a 3-day weekend but continuing the vacation vibes with a Teepee Session this Friday 1/25 at noon. 
This time we welcome the summertime sounds of REIGN THE ARCADE. 
Check out their “Velvet” EP on Bandcamp and don’t forget to bring your lunch to the show!

We’re coming back from a 3-day weekend but continuing the vacation vibes with a Teepee Session this Friday 1/25 at noon. 

This time we welcome the summertime sounds of REIGN THE ARCADE

Check out their “Velvet” EP on Bandcamp and don’t forget to bring your lunch to the show!

Last week we all worked out of the outpost because of some office improvements that were being done. The rest of our satellite offices (and other Instagram’s tagged #instrumentoutpost) are here.

Sharing moments captured at our company holiday party this past December. More photos on Facebook here

NEW WORK: GOOGLE ZEITGEIST 2012
In our most recent efforts with Google Search, we concepted, designed, and developed their 12th annual Year-End Zeitgeist. For those who aren’t familiar, www.google.com/zeitgeist is Google’s annual site that showcases the top searches of the year (Zeitgeist means “the spirit of the times” in German). On the site, you can play with the interactive map that shows where some of the hottest search terms spiked around the world, watch the year in review video, and explore 838 lists from 55 countries.
Our team worked hard, fast, and smart to ensure the Zeitgeist site was beautifully designed and developed, from desktop to mobile, tablet to phablet. Be sure to check out and explore the world’s biggest moments as seen through the search lens in 2012. 

NEW WORK: GOOGLE ZEITGEIST 2012

In our most recent efforts with Google Search, we concepted, designed, and developed their 12th annual Year-End Zeitgeist. For those who aren’t familiar, www.google.com/zeitgeist is Google’s annual site that showcases the top searches of the year (Zeitgeist means “the spirit of the times” in German). On the site, you can play with the interactive map that shows where some of the hottest search terms spiked around the world, watch the year in review video, and explore 838 lists from 55 countries.

Our team worked hard, fast, and smart to ensure the Zeitgeist site was beautifully designed and developed, from desktop to mobile, tablet to phablet. Be sure to check out and explore the world’s biggest moments as seen through the search lens in 2012. 

Teepee Session #13 is this Friday 12/14 at Noon. It comes to us from Jon Black aka Fort Atlantic. Take a listen to “No One Will Know” here.
Jon has been making music as FA since 2009 and recently moved to Portland from Birmingham, AL. Fun fact: He packaged his most recent EP inside an NES cartridge! 
Bring your lunch (and your friends) this Friday and enjoy Fort Atlantic.

Teepee Session #13 is this Friday 12/14 at Noon. It comes to us from Jon Black aka Fort Atlantic. Take a listen to “No One Will Know” here.

Jon has been making music as FA since 2009 and recently moved to Portland from Birmingham, AL. Fun fact: He packaged his most recent EP inside an NES cartridge! 

Bring your lunch (and your friends) this Friday and enjoy Fort Atlantic.

Be one of the first to play NikeFuel Missions, the first game powered by your everyday movement. Watch the video and get the latest updates here. Coming soon!